How we did it
We fully integrated our Commercial Focus approach with Sales, Revenue, eCommerce, & Marketing. This centralized, collaborative method enabled us to gather a deeper understanding of the hotel and community, making it possible to develop a consistent, cohesive strategy to target new customers.
Our regional eCommerce team drove traffic to our direct channels, while engaging heavily with OTA marketing managers to ensure ever-present, high-quality content. We used aggressive yield management strategies that proved effective in driving business.
How we did it
By engaging more with the local community with the Hilton Spirit culture team, we were able to extend our reach, and learned there was a local need for more Kosher-focused dining and events. To meet this need, our Catering and Events team updated their menus with more Kosher items, which then drove revenue.
We have increased volume by 41% and revenue by 83%, despite being in a location with increasing inventory in the market. Our overall GOP improved by 44.7%.
- Recipient of CEO Light and Warmth Award
- Hilton Hotels and Resorts H360 website award
- Great Place to Work
- Human Resources Circle of Excellence
“Partnering with this iconic industry leader is guaranteed to take your hotel to new heights on every level.”
“Hilton brand and management services have not only aligned with but also embraced our asset management approach from day one. This partnership has led to a real time focus on hotel opportunities and performance, resulting in a very collaborative and proactive planning and execution process to improving the assets and increasing shareholder value for our portfolio.”
“As a first time hotel owner (and Connie award winner!), we rely heavily on the people of Hilton to act as our partner and treat our hotel as if it were theirs. From the CEO, to all the VP’s and the general manager, to the entire staff at our hotel, all of whom we’ve come to know, we thank you for your ownership mentality and true partnership. We couldn’t succeed without you!”
“Quick to respond to our needs and concerns and a valued partner in our growth strategy.”
“They are outstanding partners and work very hard to maximize the performance of the hotels they manage for us.”
“More than a hotel operator, Hilton's a partner in our business.”
“The most innovative force, consistently improving our hotels in gaining market share and improving profitability. The owner-centric approach sets them apart.”
“For us, Hilton Management Services is synonymous with partnership.”