Surpassed Booking Goals

Full-Service, Convention Center Hotel

staircase in lobby

Full-Service, Convention Center Hotel

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Our Engagement

After a new, 1.7 million square-foot convention center was built in a major midwestern city, the city asked HMS  to manage the accompanying 532-room full-service hotel. We sent 58 of our 62 Hilton Sales Directors to the destination. While it was a significant investment, it paid off by returning 470 leads totaling 271,025 room nights in the first year.

paintings in the hotel lobby

Our Engagement

Goals and Successes

The County Facility Authority set a pre-sales goal of 90,000 room nights to be booked at opening. Our pre-opening team actually secured 103% of the booking goal, at an average daily room rate above the targeted room rate. The success in creating new business to the city was also evidenced by 14 new citywide events that would not have considered the town without the existence of our hotel presence.

We also developed an “experience the city” video for the welcome center, brochures, guidebooks, lunch presentations to sales directors, newsletters, and pre-opening dinners.

suite with view into bedroom

Goals and Successes

By the numbers:

  • Average room rates 14.4% to 17.4% above the proforma level
  • RevPar results 13% above projection
  • Total revenue exceeded expectations by 6.8%
  • GOP 18% above projection
  • Net Operating Profit surpassed goal by 27%
  • Recipient of U.S. Green Building Council – Leadership in Energy & Environmental Design (LEED) Gold for New Construction
close-up of chandeliers in the restaurant

By the numbers:

Testimonials

P.H. Hotel Company

“Partnering with this iconic industry leader is guaranteed to take your hotel to new heights on every level.”

Julie Grimes | Managing Partner
Felcor Lodging Trust

“Hilton brand and management services have not only aligned with but also embraced our asset management approach from day one. This partnership has led to a real time focus on hotel opportunities and performance, resulting in a very collaborative and proactive planning and execution process to improving the assets and increasing shareholder value for our portfolio.”

Troy A. Pentecost | EVP, COO
Granite Properties

“As a first time hotel owner (and Connie award winner!), we rely heavily on the people of Hilton to act as our partner and treat our hotel as if it were theirs. From the CEO, to all the VP’s and the general manager, to the entire staff at our hotel, all of whom we’ve come to know, we thank you for your ownership mentality and true partnership. We couldn’t succeed without you!”

Gregory (Greg) P. Fuller | President & COO
Lodging Capital Partners, LLC

“Quick to respond to our needs and concerns and a valued partner in our growth strategy.”

Ashford, Inc.

“They are outstanding partners and work very hard to maximize the performance of the hotels they manage for us.”

Oasis West Realty LLC

“More than a hotel operator, Hilton's a partner in our business.”

Thayer Lodging Group

“The most innovative force, consistently improving our hotels in gaining market share and improving profitability. The owner-centric approach sets them apart.”

“For us, Hilton Management Services is synonymous with partnership.”

Abdul Lakhani | Owner
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