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The Situation

After purchasing a 300-room resort hotel, the owner noticed third party operators were not producing the expected Food & Beverage (F&B) sales results, and that the bottom line performance was poor. The owner decided to work with HMS to assume the F&B operations within a 30-day window. We developed a short-term takeover plan by collaborating with the hotel and our corporate F&B team to access systems, staffing, menus, pricing, purchasing and task force needs.

The Situation

How we handled it

We developed a positioning strategy including:

  • SWAT analysis on each F&B area
  • Short and long-term improvement plans to ensure that  staffing, menus, cost reductions, training and marketing could be deployed quickly with long-term strategies
  • Pre-negotiated Hilton F&B pricing
  • Re-engineered menus
  • Training resources
  • Increased F&B presence in the community
  • Combining marketing efforts with on-site catering and sales
  • Boosting social media presence
  • Capturing local catering business lost under the third-party
  • Engaging in community events
  • Improving team member knowledge and performance
close-up of chef whisking a dish

How we handled it

Results

  • Revenue performance increased 18.53% the first year 
  • Meeting Planner Survey: Overall Satisfaction up by 20.5% year over year & Catered F&B up by 19.0% YOY
  • SALT Survey (Breakfast/Lunch/Dinner): Helpfulness of staff up by 13.9 YOY & F&B quality up by 7.1% YOY
Orange cocktail

Results

Testimonials

P.H. Hotel Company

“Partnering with this iconic industry leader is guaranteed to take your hotel to new heights on every level.”

Julie Grimes | Managing Partner
Felcor Lodging Trust

“Hilton brand and management services have not only aligned with but also embraced our asset management approach from day one. This partnership has led to a real time focus on hotel opportunities and performance, resulting in a very collaborative and proactive planning and execution process to improving the assets and increasing shareholder value for our portfolio.”

Troy A. Pentecost | EVP, COO
Granite Properties

“As a first time hotel owner (and Connie award winner!), we rely heavily on the people of Hilton to act as our partner and treat our hotel as if it were theirs. From the CEO, to all the VP’s and the general manager, to the entire staff at our hotel, all of whom we’ve come to know, we thank you for your ownership mentality and true partnership. We couldn’t succeed without you!”

Gregory (Greg) P. Fuller | President & COO
Lodging Capital Partners, LLC

“Quick to respond to our needs and concerns and a valued partner in our growth strategy.”

Ashford, Inc.

“They are outstanding partners and work very hard to maximize the performance of the hotels they manage for us.”

Oasis West Realty LLC

“More than a hotel operator, Hilton's a partner in our business.”

Thayer Lodging Group

“The most innovative force, consistently improving our hotels in gaining market share and improving profitability. The owner-centric approach sets them apart.”

“For us, Hilton Management Services is synonymous with partnership.”

Abdul Lakhani | Owner
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