Success
Stories

At Hilton Management Services, our goal is your success. So when we do well, it’s because you are doing well. Take a look at how we’ve helped these properties fulfill their potential.

Couch on the pavilion

At Hilton Management Services, our goal is your success. So when we do well, it’s because you are doing well. Take a look at how we’ve helped these properties fulfill their potential.

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Seamless Conversion

The team at a full-service hotel in San Francisco had two-months to position and differentiate the asset for online success. They developed a fast track plan including content curation, a photoshoot, creation of a local property site, a comprehensive digital media campaign, and supporting source market sites.

+34% Revenue
+600 BPS
Results Seamless conversion while owning the relationship with our customers through our book direct strategy.
Guest room with skyline views

Seamless Conversion

Strategic Change

When the team noticed that a particular full-service hotel in Houston was starting to lose market share, quick action was taken. Partnering with the hotel and the Regional Revenue Management team, an updated strategic action plan including focused marketing was put into play.

+40% Revenue
+290 BPS
Results The hotel achieved a 40% increase in revenue, +290 bps, and increased market share.
Beautiful pool with an urban backdrop

Strategic Change

Growing RevPar & Market Share

We assumed management of a focused-service hotel, and within a year, the property began a major renovation and relaunched into the market. We welcomed existing long term employees into the Hilton Family as we recruited several management positions to complete our transition.

We renegotiated all LNR/CNR contracts, blitzed the market and signed on $1M+ in groups and new accounts.  A new rate strategy was implemented to capitalize on our unique location. The property grew RevPAR year over year through renovation, while also growing market share.

+39.7% RevPAR
+56.6% GOP
Results We achieved RevPAR growth of 39.7% and 56.6% in GOP during our first three years of operation.

Growing RevPar & Market Share

Optimizing Performance

The team at a full-service hotel in Hawaii took a deeper dive into performance by looking at how committed rooms are managed, how to optimize the booking window, and how to better align lead rates to the booking window.

Results Committed rooms are now updated daily, the booking window is optimized by aligning pricing and availability with demand-generating activities, and the advertised lead rate is better aligned.
Room with an ocean view

Optimizing Performance

Seasoned Team with Opening Experience

We recruited and hired a seasoned GM and DOS with opening experience and clustered the sales team with our adjacent property creating options for our clients. We were able to leverage our past experience and revenue management team to capitalize our pricing through peak season and the high number of special events, while our sales team remained focused on need dates.

+38.2% RevPAR
+54.4% GOP
Results The property achieved our 100% market share within 6 months of opening. Grew RevPAR 38.2% and GOP 54.4% during the 1st three years.

Seasoned Team with Opening Experience

Introduced 3D Floorplans

A full-service hotel in Florida had an opportunity to drive additional suite and premium room revenue. They implemented 3D floorplans, which show a detailed view of the room layout for each premium room and suite, and promoted them on a landing page on the hotel’s website.

+2% Conversion
60:1 ROI
Results 22% of all visitors to the "Accommodations" page interacted with 3D floorplans. The hotel enjoyed incremental revenue and a higher ADR.
3D floor plan of room

Introduced 3D Floorplans

Increased Occupancy & ADR

An independent hotel in California had been operated by a regional hotel management company with moderate success for many years. Ownership elected to convert to a Hilton branded property and transfer management to Hilton Management Services.

+20% Occupancy
+33.8% ADR
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Increased Occupancy & ADR

Surpassed Booking Goals

After a new, 1.7 million square-foot convention center was built in a major Midwestern city, the city asked Hilton Management Services to manage the accompanying 532-room full-service hotel.

103% Pre-Open Booking Goal
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Surpassed Booking Goals

Strategic repositioning

We fully integrated our Commercial Focus approach with Sales, Revenue, eCommerce and Marketing. This centralized, collaborative method enables us to gather a deeper understanding of the hotel and community.

+44.7% GOP
+80% Revenue
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Strategic repositioning

Building the Right Culture

From the beginning, we put an emphasis on developing the right Hilton service culture with continuous service and management training. Using our proprietary training tools, the sales team created a personalized discovery visit and proposal that would allocate meeting space only for the highest yielding revenue event.

+50% REVPAR
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Building the Right Culture

Repositioning of Assets

HMS took over three hotels all located within a block of each other in a suburb of a major US city. The hotels represented three different brands from within the Hilton portfolio, and included a full-service, a focused-service and an all-suite hotel, totaling 509 rooms.

+37.22% RevPar
+68% GOP
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Repositioning of Assets

On Time & Under Budget

A full-service convention center with 600 rooms in a new 32-story building, located in the heart of a downtown market, optimized its prime location with the only sky-high bar in the market, with remarkable views and diverse culinary dining options.

+116% Pre-Open Sales Goal
$1.6M Under Budget
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On Time & Under Budget

Success with 100 Suites or Less

We opened an all-suites hotel in an area with a total population of 21,000 residents. Our experience operating smaller destination locations of 100 suites or less solidified the owner’s selection of HMS. 12 months prior to the opening, our Focused Service Sales and Revenue Management team joined efforts to understand the core business and market drivers. Focus on creating memorable guest experiences and being the best hotel in the city for all travelers was key in achieving a Trip Advisor rank as #1 Hotel YOY.

+130 RPI Market Penetration
Results Within the first 3 years of operation the hotel’s market penetration grew to 130 RPI; up +13.1 points and 143.8 RPI; up +12.2 points respectively YOY and consistently ranked #1 in the competitive set.

Success with 100 Suites or Less

Rapid 4-Week Conversion

Hilton Management Services was approached by an existing ownership group and asked to take over a branded hotel and conference center in Canada.

124.2 RevPAR
+68% Revenue
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Rapid 4-Week Conversion

Extended Stay Track Record

Selection of HMS to reposition and manage this asset was primarily due to our performance track record within the extended stay market. The owner’s goals were additional RevPAR growth and margin improvement. We enlisted a multi-faceted team including Revenue Management, Operations, Finance, Sales Negotiators & Human Resources to create a plan and commit to the owner’s end goal.

+106.2 RPI Market Penetration
+8.3% Rooms Revenue
Results Market penetration grew to 106.2 RPI; up +6 points. Overall growth in Rooms Revenue of 8.3% significantly benefited GOP by 8.7%; which exceeded 63%

Extended Stay Track Record

Raising the Bottom Line

After purchasing a 300-room resort hotel, the owner noticed third party operators were not producing the expected Food & Beverage (F&B) sales results, and that the bottom line performance was poor.

+18.53% Revenue
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Raising the Bottom Line

La Luce

at Hilton Bonnet Creek

Created by famed Napa Valley chef and restaurateur Donna Scala. Recent accolades include:

  • Best Hotel Restaurant
  • Best Haute Cuisine
  • Best Italian Restaurant
  • Wine Spectator Award of Excellence
  • OpenTable Diners’ Choice

La Luce

at Hilton Bonnet Creek

The Burnham Restaurant

at Hilton Cleveland Downtown

  • Chef-driven regional American cuisine menu with focus on local products
  • Celebrity chef and famed Cleveland restaurateur, Zack Bruell serving as restaurant consultant

The Burnham Restaurant

at Hilton Cleveland Downtown

Gallerie Bar & Bistro

At Hilton Columbus

  • Best Burger in Columbus (2 years), James Beard House Dinner, Celebrity Chef Tour (3 years)
  • Chef Bill Glover 2016 “Tastemaker” Local Partnerships and Collaborations: Farms, Distilleries, Breweries, Small Businesses

Gallerie Bar & Bistro

At Hilton Columbus

Hopcity Tavern

At Hilton Portland

  • Supports over 16 local farmers, creameries, butchers and bakers
  • The décor features repurposed wood and furniture made from recycled plastic bottles
  • Sustainability is a central theme to both the design and menu

Hopcity Tavern

At Hilton Portland

Testimonials

P.H. Hotel Company

“Partnering with this iconic industry leader is guaranteed to take your hotel to new heights on every level.”

Julie Grimes | Managing Partner
Felcor Lodging Trust

“Hilton brand and management services have not only aligned with but also embraced our asset management approach from day one. This partnership has led to a real time focus on hotel opportunities and performance, resulting in a very collaborative and proactive planning and execution process to improving the assets and increasing shareholder value for our portfolio.”

Troy A. Pentecost | EVP, COO
Granite Properties

“As a first time hotel owner (and Connie award winner!), we rely heavily on the people of Hilton to act as our partner and treat our hotel as if it were theirs. From the CEO, to all the VP’s and the general manager, to the entire staff at our hotel, all of whom we’ve come to know, we thank you for your ownership mentality and true partnership. We couldn’t succeed without you!”

Gregory (Greg) P. Fuller | President & COO
Lodging Capital Partners, LLC

“Quick to respond to our needs and concerns and a valued partner in our growth strategy.”

Ashford, Inc.

“They are outstanding partners and work very hard to maximize the performance of the hotels they manage for us.”

Oasis West Realty LLC

“More than a hotel operator, Hilton's a partner in our business.”

Thayer Lodging Group

“The most innovative force, consistently improving our hotels in gaining market share and improving profitability. The owner-centric approach sets them apart.”

“For us, Hilton Management Services is synonymous with partnership.”

Abdul Lakhani | Owner
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